Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. For principles of marketing courses that require a comprehensive text. This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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